Mobile ticketing takes off-Part 1
If you have ever tried to purchase a ticket from a machine in a strange city or even in your own home town, you will know how humiliating the experience can be: The groaning and grumbling from the people waiting in line behind you, as the train rolls into the station and you have pressed “re-start” for the third time because the machine’s logic was apparently not designed for human beings. Despite having entered the travel details, the machine suggests tickets that do not appear to be correct or do not correspond with all the research you did prior to embarking on the trip. Train entering the station, people breathing down your neck, and a timetable that won’t permit any further delay… from the “novice’s” comfort point of view, surely a major reason never to attempt using public transport again.
Using mobile information systems is different. In secret, on your smartphone, you can try as many times as you want and start new searches until you have found the right connection. Not only that, independently of your starting point; you can find the right connection walking to work or sipping coffee in a shop, and you can chuckle at mistakes or misunderstandings without anyone knowing, and leave others to subject themselves to ridicule at the ticket machine. A welcome
can try as many times as you want and start new searches until you have found the right connection. Not only that, regardless of where you are you can find the right connection, already on the way or over coffee, and you can chuckle at mistakes or misunderstandings without anyone knowing, and leave others to subject themselves to ridicule at the ticket machine. A welcome alternative!
The wonderful world of mobile ticketing, its exact definition, its advantages, its development and so on will be the topic of our new, bi-weekly guest blog series “Mobile Ticketing Takes Off” hosted by Alexander Birnkammerer/VP TAF mobile GmbH!