Revenues from digital content billed via Direct Carrier Billing in Europe will increase strongly over the next five years from just under €3.5 billion in 2016 to more than €11.5 billion in 2021, an average annual increase over the forecast period of 232.5%.
Online dating is expected to outperform previous expectations and the average growth rate by achieving with a growth of 247.8%.
Online dating has proved to be a high-risk vertical due to the increased level of chargebacks.
The checkout process with credit and debit card-based payment solutions are and will remain to be time-consuming and a ponderous experience for the users.
A significant majority of potential users in many markets don’t own a credit or debit card and are unable to pay for your services.
Studies have shown that DCB scores convert 70% for first transactions, compared with credit cards struggling at 10 – 12%.
Source: Juniper Research, derived from Bango, Digital Content Business Models, OTT Operators Strategies 2017-2020
Monetise „hidden” users – convert user groups who are wandering outside the card users circle. One thing we know for sure: they all have mobiles!
– currently 5x more mobile phones than credit cards
Seamless service approval – the approval process with Mobile Network Operators for online dating services are fast and easy
Reduce your chargeback costs – the chargeback ratio is far lower for transactions by Direct Carrier Billing compared to those of credit cards
Encourage and boost impulse purchases – no need for any kind of account or card registration process
Grow through subscriptions – solid potential to deliver revenues on a subscription basis
Increase your conversion with frictionless payment flows –Direct Carrier Billing, the unambiguous winner!
„ Finding the right match is a personal, intimate and emotional journey and personal goal.
Support your users in this journey with a frictionless payment method, tailored for their possibly most personal tool and a payment method they will love before finding a person to love, leading you to reaching your conversion goal. A match made in heaven indeed!”
Area Sales Manager, DIMOCO Carrier Billing
Area Sales Manager
DIMOCO Carrier Billing