Mobile entertainment has changed drastically in recent years. Instead of feature phones and simple consumer VAS services, we now have smartphones and complex digital entertainment offerings. With smartphones, opportunities are much bigger despite certain regulation, which came into effect end of 2018, and shortly somewhat alarmed content providers.
By providing the largest number of direct connections within the oldest continent, we, in fact, cover 90% of Europe, with additional connections in Asia, Central and South America, Africa and Australia, and support the best possible technical and commercial conditions for to mainstream/entertainment content providers.
In addition, we’ve optimized our payment flows to achieve the highest percentage of successful purchases, resulting in an unrivaled payments experience for your users. Based on the above-mentioned facts, we reinforced our position and increased trust in our existing merchants’ partnerships and engage with an increasing number of new merchants, who onboarded different types of services. Together we stay on top of the about the latest trends in the digital world, knowledge that both our clients and we together strive on.
DCB vendors, especially in the field of mainstream/entertainment business face constant changes in customer segments and product requirements. Therefore, for all niches, it has been mandatory to follow trends; otherwise, their services will not convert well within developed markets. Not all companies have been able to keep up and focused on their legacy business, but those who were, and has moved away from simple ringtones and wallpapers, made a significant success. It does not matter whether are we talking about mobile browsing games, e-learning portals (language courses, cooking, fitness, etc.) or VR content. It has been important to see where changes drive and catch up with that.
According to the annual market review, 2017/18 published by Mobilesquared, tarot and astrology services was responsible for a revenue 10 £m in 2017/18, by 460,000 users with a respectable ARPU of £ 21.74.
Particular companies have been brave enough and completely changed their basic content and business model, meaning that they’ve risked all products which were the main revenue stream in the previous decade. Apparently, that has paid off for the most of them, especially for those who were promoting gaming services in emerging markets where credit card penetration is low and where Google controls Direct Carrier Billing for apps downloaded from their app store. Adapting gaming service as HTML5 based was definitely a good move.
On the other hand, services like chat and horoscope always have been and will be quite attractive for a wide range of population and market changes never affected these service types. People always will be interested in predictions of their future; curiosity about love stated in daily horoscope SMS will be stronger then maybe going out in a bar that day. Moreover, due to insufficient free time nowadays chatting services could be good fun when you are home alone.
Looking at the digital content market as a whole, we can see that credit and debit card billing in 2017 continued to account for the vast bulk of the total (80%), a proportion which will diminish gradually over the forecast period, primarily due to the greater availability and uptake of Direct Carrier Billing solutions.
Source: Juniper Research
We are aware that there are competitors up there, therefore let us inform you why DIMOCO is the best choice when it comes to DCB:
Founded in 2000, DIMOCO has grown to be a recognized leading international DCB vendor with a firm foothold in many industries. These highly regulated markets, together with our payment service act license from the Austrian Financial Market Authority (FMA), have equipped DIMOCO with particular expertise in ID and age verification, so important for the adult industry.
DIMOCO holds a unique position in the industry as one of the first companies to become a regulated payment institute.
As regulated payment institute for Direct Carrier Billing DIMOCO holds a payment service license from the Austrian Financial Market Authority (FMA) since 2016, passported to all 28 EU member states and transferred into a PSD2 license in 2018.
We reach over 50 countries, including 90% of Europe.
As the leading provider for direct MNO connections in Europe, with additional connections in Asia, Central America, South America, Africa and Australia. In 2018 DIMOCO has been named Tier One and, in addition, second most well-known DCB brand in the ROCCO Vendor Performance Report 2019.
“Don’t be afraid to change the model”
Area Sales Manager
DIMOCO Carrier Billing