And make no mistake the competition is fierce! Not only in the high street! Online retailers are now scrambling to profit from this shopping frenzy!
Many online retailers in Austria, Switzerland, and Germany such as Zalando and Saturn first participated in Black Friday back in 2013, the overwhelming numbers of visitors to their online stores even caused their servers to temporarily overload.
The main motivating factors for consumers to shop until you drop on Black Friday is, of course, the price, followed by early Christmas shopping and interestingly enough– impulse. According to a survey conducted by Statista for the UK market, 8 percent of British shoppers over 18 years stated that they were planning to take a dedicated day off work in order to shop on Black Friday.
Contact the DIMOCO Messaging team to get started – we will make sure your Black Friday offers will not be blackened out!
Head of Corporate Communications
DIMOCO Corporate Headquarters
Tel: +43 1 33 66 888-2059