Mobile is the go-to channel for online dating
DIMOCO and Global Dating Insights (GDI) publish carrier billing report for the online dating industry. Online dating mobile applications and web services are booming, and willingness to pay for true love is increasing. According to Juniper Research, 486 million euros will be generated in Europe in 2019.
”Searching online for true love has never been so popular. Mobile applications and web platforms are already a must-have in the dating industry. Likewise, the willingness to pay for dating services is continually growing,” explains Gerald Tauchner, DIMOCO President and CEO. Thus, Juniper Research estimates a revenue of 486 million euros on the European online dating market in 2019. “A development which brings the question of finding the choice payment method to the forefront,” says Tauchner.
This also confirms DIMOCO’s and GDI’s carrier billing industry special, in which online dating service providers were asked about the future of billing for their services and their current payment strategy. Alongside dating services themselves, the industry’s billing services are also changing. This is why online dating service providers are looking for seamless and easy billing methods, e.g. carrier billing. According to Juniper Research, the number 1 digital payment method in reach scores with an enormous potential for new customers and a high conversion rate.
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