Egypt is the most populous country in the Arab World and the third most populous on the African continent, soon reaching the 90 million mark.
Although growing, the credit card penetration still stands in the low 20 percent range but and on the contrary the mobile phone penetration shows off a respectable 108.64%.
DIMOCO, a leading licenced payment institute for direct carrier billing, announces connectivity to Orange Egypt (34.8 percent market share), Vodaphone Egypt (41.29 percent) and Etisalat (23.91 percent) providing full coverage to the Egyptian mobile networks and access to a base of 96 million subscribers.
The market of course comes with its regulations and limitations, no content with political sponsorship or political and religious views are allowed, any connect to betting or gambling and adult services is strictly forbidden for example. However, a huge opportunity lies in the massive market for other digital entertainment industries, the most popular services being VoD and online gaming.
Payment should be as easy as picking up a smartphone. This is what direct carrier billing promises – a quick, easy and customer-friendly payment method that literally every customer has in his your pocket– 24/7. No credit or debit card needed.