The A2P SMS market is on the rise, enabling companies to directly reach consumers via a two-way interactive application. By 2018, some 1.7 trillion A2P SMS messages will be sent worldwide, according to Portio Research. DIMOCO, a leading A2P SMS provider that offers outbound messaging products to enable clients to communicate from their enterprise application to billions of consumers across the globe, today announces the key trends that will foster the A2P message market growth in 2017, including:
Retail: There is strong opportunity to easily communicate with customers and offer them exclusive vouchers and promo codes, provide updates on product availability or alert them of product recalls.
Financial services: As more consumers are opting for paperless communication, companies use A2P SMS to alert customers about billing cycles, transaction alerts, payment notifications, among other uses.
Travel: Expect to see more companies adopting A2P SMS to inform clients about booking confirmations or updates to itineraries, to offer simple options for check-in, as well as having this channel to offer promotional and marketing messages targeted to existing customers.
Head of Corporate Communications
DIMOCO Corporate Headquarters
Tel: +43 1 33 66 888-2059