With Italy DIMOCO publishes its second country special, demonstrating once again the enormous market potential for billing digital content via direct carrier billing: Italy, with its huge economy, belongs to the well-developed mobile payment countries. 133.5% of the population uses cell phones. Currently, web content up to 15 EUR can be billed via DIMOCO one-click-payment.
“With a credit card penetration rate of only 30.5%, we find that in Italy, mobile payment is the only way to bill digital content across the market,” says Gerald Tauchner, DIMOCO CEO, adding: “with our two available products content providers get the maximum reach to bill their consumers via all available mobile- and mobile virtual network operators”.
Download the poster here.