The success-knowledge of carrier billing is currently going through a phase of accelerating expansion thanks to more permissive CB regulations globally, to evolving CB tax policy (i.e.: the recent debut of Google Play in India that found a way around a tax barrier), to visionary pioneering leadership at carriers, carrier-partner/suppliers, merchants and others in the ecosystems of CB.
Leaders from carrier corporate cultures that encourage and reward innovators (based on theory-of-opportunity) help leadership at next-wave/follower carriers where the task of building leadership alignment backing has a vastly greater probability of success when proof-of-concept evidence is demonstrable. However, as leaders of initiatives know issues with go-to-market planning and execution, through scaling can be countless. A traditional model for helping an industry to advance is via the assistance of industry associations which can help assist with at least common problems (awareness driving, advocacy, etc.).
CB, along with Carrier operated mobile money, are two multi-billion dollar sectors of a rapidly emerging space increasingly being recognised as ‘Carrier Commerce’. Further, these two established sectors (along with now approximately 3 dozen emerging Carrier Commerce sectors) are a quiet giant in helping advance global financial inclusion.